Emoticon in outlook for mac9/1/2023 ![]() This time the emoji was used at the beginning of the subject line. In a holiday email, a client tested the use of the Christmas tree emoji, □. The group with the emoji had an 18 percent lift in open rates over the group without the emoji. Group B: Book Early and You Could Win Unlimited Drinks! Group A: Book Early and You Could Win Unlimited Drinks! □ Group B received a subject line with just text. Group A received a subject line with the clinking beer mug emoji, □. We split the list of recipients into two groups. Subscribers who booked a cabin on The 80s Cruise during a promotional period were entered to win an unlimited beverage package during the cruise. This past spring, Entertainment Cruise Productions ran a promotion for their email subscribers. What we know from testing is that strategically and sparingly adding an emoji to a subject line drives higher open rates. Or it could be because icons communicate emotion more effectively than text. Maybe it’s because subscribers can process pictures exponentially faster than text. What makes them so valuable? Perhaps it’s because emojis stand out in an inbox dominated by text. While we regularly see emojis in texts and social media posts, these cute little icons are also valuable tools for email marketers. From stars and snowflakes to smiling faces and smiling feces, we’ve fallen in love with emojis.
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